What is value co-creation?

Understanding the collaborative perspective of differentiation, scientific development, and value

Articles referenced in this post

  1. Aarikka-Stenroos, L. and Jaakkola, E. (2012) “Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem-solving process,” Industrial Marketing Management, 41(1). Available at: https://doi.org/10.1016/j.indmar-man.2011.11.008.
  2. Elias, et al. (2018) “The Aesthetics of Entrepreneurship: How Arts Entrepreneurs and their Customers Co-create Aesthetic Value,” Organization Studies, 39(2–3), pp. 345–372. Available at: https://doi.org/10.1177/0170840617717548.
  3. Grönroos, C. (2011) “Value co-creation in service logic: A critical analysis,” Marketing Theory, 11(3), pp. 279–301. Available at: https://doi.org/10.1177/1470593111408177.
  4. Maine, E. and Garnsey, E. (2006) “Commercializing generic technology: The case of advanced materials ventures,” Research Policy, 35(3), pp. 375–393. Available at: https://doi.org/10.1016/j.respol.2005.12.006.
  5. Prahalad, C. K. and Ramaswamy, V. (2004a) “Co-creation experiences: The next practice in value creation,” Journal of Interactive Marketing, 18(3), pp. 5–14. Available at: https://doi.org/10.1002/dir.20015. https://www.sciencedirect.com/science/article/abs/pii/S1094996804701073
  6. Ramaswamy, V. (2008) “Co-creating value through customers’ experiences: The Nike case,” Strategy and Leadership, 36(5), pp. 9–14. Available at: https://doi.org/10.1108/10878570810902068.
  7. Sköld, D(2016) 'Bakom den gröna lacken: Den estetiska ekonomins perverterande kärna,' Available at: https://www.diva-portal.org/smash/get/diva2:13160/FULLTEXT01.pdf
  8. Vargo, S.L. and Lusch, R.F. (2011) “It’s all B2B...and beyond: Toward a systems perspective of the market,” Industrial Marketing Management, 40(2), pp. 181–187. Available at: https://doi.org/10.1016/j.indmarman.2010.06.026.
  9. Tynan, C., McKechnie, S. and Chhuon, C. (2010) “Co-creating value for luxury brands,” Journal of Business Research, 63(11), pp. 1156–1163. Available at: https://doi.org/10.1016/j.jbusres.2009.10.012.